About this event
Mobile app retention is a challenge. 30 days after app installation the return rates drop to about 2.1% (Android) or 3.7% (iOS). News and media apps relying on return visits are particularly vulnerable.
Without a strong engagement strategy, most users drop off before becoming loyal readers.
Join us on March 4th for an exclusive webinar with Joanna Jach and Kevin Anderson from Pugpig to learn how digital publishers can turn first-time app users into loyal audiences using effective push notification strategies.
🔥What you’ll learn:
- The role of push notifications in driving repeat visits and reader loyalty
- What makes push notifications effective (and what doesn’t)
- Strategies to boost retention and reduce churn
- Data-driven insights on timing, segmentation, and personalization
Don’t let your audience slip away — discover how to keep them engaged! 🚀
Hosted by
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Guest speaker
Kevin Anderson App Strategy and Industry Insights Director @ PugpigG
As App Strategy and Industry Insights Director at Pugpig, Kevin Anderson leads research and thought leadership. He researches app strategy and best practices to support more than 130 publishers, broadcasters and membership organisations on the Pugpig app platform.
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Guest speaker
Joanna Jach Business Development Manager @ PushPushGoG
Responsible for new customer acquisition and driving the growth of web and mobile push solutions. With years of experience, she specializes in implementing notification strategies, optimizing engagement, and ensuring the achievement of key goals.
Vercom S.A
CPaaS platforms with a focus on bringing new scale to communication!Since 2005, we have been developing global cloud communications platforms (CPaaS) that empower companies to build and grow lasting relationships with their audiences across multiple communication channels: email, SMS, Push, and instant messages (OTT).
