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[On Demand] Bridging the say-do gap: An introduction to behavioural science

About this event

Fundamentally, behavioural science is interested in why people do what they do. But there can be a disconnect between what we say we do and what we actually do! How do we bridge this gap in research?

Join us as we introduce the principles of behavioural science and uncover how it is used to pull apart what underpins our behaviours, understand the barriers that stand in the way of behaviour change - and how we can help overcome these.

We’ll explore the various applications of behavioural science in society such as health, money, shopper behaviour, and sustainability. Can behavioural science be used to help promote ‘better’ decision-making – and help overcome the challenges of sustainable behaviour

Don’t forget to register for an opportunity to learn how we can apply behavioural science to get a deeper understanding of our behaviours and how to influence behaviour change.

Hosted by

  • Team member
    CW T
    Charlotte Whittle Digital Marketing Executive @ Verve


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