about-me variable
VI Marketing and Branding invites you to their event

Cookie-Less Advertising: The Impact and Opportunity for Digital Tracking

About this event

Join the Digital experts from VI with special guest speaker, Jeni Mariani, Account Lead at Google. In this webinar, we will explore the future of campaign measurement as Google moves to deprecate third-party cookies in its web browser, Chrome. Google will join other tech giants like Apple and Firefox in shifting toward more secure, privacy-centric methods to personalize advertising to its users. The impact of identity restrictions and permanent cookie expiration will be felt across the advertising ecosystem, but privacy-compliant opportunities will present themselves in the coming years. Join us as we explain new approaches for measuring the impact of your marketing investments.

We will hit these highlights:

  • What cookies are, how they work and why they're going away
  • Alternative solutions under development to end dependency on third-party cookies
  • Conversion-modeling methodologies

Speakers:

Alex Taylor, Senior Digital Strategist, VI Marketing and Branding

Tactics? Objectives? Analytics? Microtargeting? From top to bottom Alex Taylor has digital strategy on lockdown. Need an integrated digital campaign that’ll elevate your brand? Alex will establish goals, segment audiences, manage messaging and review reach... all in English and Spanish, if you need it. She’s a strategy superstar that’ll put your brand over the top.

Josh Faytinger, Senior Digital & Data Strategist, VI Marketing and Branding

At the intersection of style and substance, you’ll find VI’s Josh Faytinger, one of the agency’s brightest young minds. Josh has experience working in every stage of the digital media process. He analyzes trends at every level of the marketing funnel, crunches numbers, synthesizes data and compiles reports to put our clients over the top. And he looks sharp doing it.

Hosted by

  • Team member
    T
    VI Marketing and Branding Digital Marketing Experts @ VI Marketing and Branding

  • Guest speaker
    JZ G
    Jenna Zeidan Agency Development Manager @ Google

  • Team member
    T
    Jeni Mariani Account Lead @ Google

  • Team member
    T
    Josh Faytinger Senior Digital & Data Strategist @ VI Marketing and Branding

  • Team member
    T
    Alex Taylor Senior Digital Strategist @ VI Marketing and Branding

    Alex is a Senior Digital Strategist at VI Marketing and Branding that specializes in behavior change marketing.

VI Marketing and Branding

Specialists. Code-breakers. Communication curators.

VI Marketing and Branding is a full-service marketing agency and Oklahoma's Google Premier Agency Partner. Our data-driven strategies, innovative thinking, and creative solutions lead us to proven results that change lives.