About this event
Online backlash can escalate within hours. What begins as a single post, creator reaction, or community complaint can rapidly evolve into a full-scale reputational crisis amplified across social media and the press.
In this webinar, Visibrain explores how brands can identify the first warning signals of a PR crisis and understand the different ways controversies spread online.
Through four real-world case studies, we will analyse different crisis amplification models, from influencer-driven backlash to media-fuelled controversies.
You’ll learn:
- How to identify the early signals of a reputational crisis
- How backlash spreads across social and media ecosystems
- The role of influencers, online communities, and journalists in amplification
- How brands can adapt their crisis communication strategies in real time
- How social listening supports faster and more informed decision-making
Visibrain
The go-to tool for social media monitoring and analysisTrusted by top global companies, Visibrain is a leading social listening platform designed for communication, PR, and marketing professionals.
We help brands, agencies, and organisations turn social data into strategic opportunities.
