About this event
As you may be aware, Google is launching its latest version of Google Analytics, known as Google Analytics 4 (GA4) on July 1st, which will replace the current Google Analytics (GA3). What does this mean? It means your site will need to be updated with new tags and, more importantly, that we ALL need to learn how to extract helpful data from the tool.
GA4 has been redesigned to provide better insights and measurement across different devices and platforms, including mobile apps and websites. It uses machine learning to analyze data and provide insights into customer behavior and engagement, which will help you make informed decisions to improve your online presence and drive growth.
So, what we will be taking you through are the basics of making sense of the new platform, where you can find your data, and what that data gives you in terms of actionable insights to improve your moviegoers' experience and your theater's marketing.
