About this event
We’re kicking off our new “Sessions with Scale: How To…” webinar series with a practical, 30-minute session on one of our most asked-about topics in marketing: lead scoring.
If you’ve ever wondered how to tell which leads are worth your time, who to prioritise, or struggled to get your scoring model working the way you want, this session is for you.
We’ll be covering:
- What lead scoring is actually good for (and where it can go wrong)
- When it makes sense to introduce it into your process
- How to build fit scores with demographic data to predict conversion and contract size
- How to decide on thresholds for scoring tiers, and what those thresholds really mean
- Ways to build engagement scores that reflect real intent
- A walkthrough of HubSpot’s new lead scoring features and how to set them up
We’ll also share a simple lead scoring template you can take away and adapt for your own use!
Hosted by
Sales with Scale is a sales consultancy specializing in providing fractional sales, marketing, and Hubspot expertise to B2B startups and scaleups. They focus on building scalable processes and improving conversion rates through the sales funnel.
