About this event
With over 150 million Chinese travelers recently cancelling their domestic & international trips due to coronavirus, the tourism industry – worth 10 percent of global GDP – is being hit hard.
As a result, global human interactions are being pushed online; a transformation that took off in China years ago. Cultural institutions and tourism professionals now face a group of young, digital-savvy and curious consumers in need of active stimulation.
In this webinar, we will dive into innovative revenue streams to target Chinese travelers, featuring new tech giants such as Tencent and Alibaba. These digital uses already mature in China should be broadcasted across the tourism industry, as beyond temporary measures they represent long-term evolutions towards a more digitalized world.
I. Dropping foot traffic at tourist attractions & bored consumers at home - 06'22
II. Learn new revenue streams & reach Chinese travelers digitally - 12'36
A. WeChat mini-programs, the super app’s ultimate solution - 13'25
B. Live stream, the indispensable tool to connect Chinese users - 22'12
C. Discover e-commerce & crossover opportunities - 32'47
III. Get prepared for the next wave of travelers - 50'10
Register today to view the session!
Richard is the Senior Staff Writer at Jing Travel. He focuses on the ever- evolving landscape of Chinese cultural institutions and the trends of China’s outbound travel market.
Renee has been focused on the China market since 2000, with a specialty in understanding and selling to the Chinese consumer. She has worked as a brand owner, retail operator, consumer researcher, marketer and market entry strategist in China.
Peter is the managing editor at Jing Travel. He oversees the publication's editorial activities and supervises its daily operations.
WITH is a digital partner of a new kind based in Paris & Madrid.
In a digitalized world, we are the dots to unlock the potential of new marketing realities and facilitate their implementation.
Share this event