Deciphering how live-streaming works: from KOL collabs to setting the right stage

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Deciphering how live-streaming works: from KOL collabs to setting the right stage

Live-streaming has emerged as the hottest marketing trend this year, with brands & platforms competing to recruit hundreds of celebrities and executives to draw viewers and sell products.

Moving beyond general guidelines, this webinar aims to cast a light on the behind-the-scenes of Chinese live-streaming and explore the best ways to leverage them for your brand.

Live-streaming reunites several of today’s digital trends, including video, influencers & e-commerce. It has emerged as a winning strategy for brands, and has the potential to make a huge and lasting impact on businesses. Furthermore, Live-streaming does not restrict users to simply purchasing products, as it can also educate them about brand stories and intent.

However, brands need to beware of the double edged-sword that live streaming represents, carrying both opportunities and possible threats across its outcomes and processes. To do so, we will showcase the steps to clear strategy, aligned with brand values, and coherent with all content.

In this webinar, we will address how to leverage live-streaming for brands in a constantly evolving environment, by choosing the right partners and setting up the right building blocks.

Webinar structure

I. The impact of live-streaming on brands

II. Choosing the right partner

III. Setting up your streaming stages

Register today to find out more!