Launching on Douyin: between live-streaming, short videos & branded challenges

(To register for the "Deciphering live-streaming" session, please click here)

Launching on Douyin: between live-streaming, short videos & branded challenges

Explore Douyin, the destination for innovative branded content, and its significance for your target audience!

Despite a few hiccups with the US and Indian governments, TikTok has recently become the highest-earning non-gaming app in the world. In this webinar, we will explore and decipher Douyin, its Chinese counterpart, also a product of ByteDance.

Beyond simply mirroring TikTok, Douyin offers more advanced features enabling next-level brand interactions, engagement and authenticity. Its expansion in China remains unrivalled with over 600 million daily active users.

For this session, we will highlight the platform’s numerous brand touchpoints, including paid, owned and earned. Some handpicked best practices will also be shared to demonstrate how brands have utilised these touchpoints for optimized outcomes.

This is a session not to be missed for any brands looking to join Douyin or seeking to improve their Douyin experience.

Webinar structure

I. Introduction: Why is Douyin the relevant platform to reach your target audience / brand DNA

II. Capturing the different functionalities to leverage

_ Owned format: curate your brand accounts

_ Earned: make the best use of creator pool

_ Paid: ads, branded campaigns and challenges

III. Best practices

IV. Conclusion: start defining your roadmap

_ Douyin is not a only 360 tool for big brands

_ But can be as effective for niche brands to take off in China

Register today to find out more!