The era of Daigou: Trend evolution and new formats

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The era of Daigou: Trend evolution and new formats

In this session, our China experts will highlight the new formats and emerging business opportunities of “Daigou”. We will showcase how “Daigou” has evolved, and where future room for growth lies for brand collaborations and new revenue streams.

“Daigou” is China’s latest cultural craze. The term refers to C2C merchants looking to sell luxury goods via their third party channels. Despite ongoing challenges linked to governmental limitation laws or the recent pandemic, “Daigou” has become an important purchasing channel for consumers aiming to purchase high quality items and avoid paying taxes.

The positioning of brands towards the growing trend varies, shifting from an extra revenue channel to a negative brand image influence. However, global companies should embrace the craze, as “Daigou” can lead to increased brand awareness, expanded distribution channels and help build a strong base of brand lovers.

Don’t miss this session exploring the era of Daigou, and how brands can capitalize this growing opportunity.

Webinar Structure

I. Introduction: Why is Daigou part of the retail culture: evolution over time of the form?

II. Understanding the sales channels in China & how brands should navigate between those channels

III. Brands can’t ignore Daigou anymore and all the new forms of social sellers that emerged with Covid period

Register today to find out more!