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Xtremepush invites you to their event

The rise of the machines; Promoting eSports betting as a traditional sportsbook

About this event

On Thursday 4th June, Xtremepush will host a webinar focusing on the recent growth of eSports betting and how traditional sportsbooks can benefit from it.

eSports betting is undoubtedly a niche market, but it is gaining significant traction. We’ll be looking at the most up-to-date evidence and asking if this trend could really be more than just a pandemic anomaly. 

With many traditional vendors currently offering eSports odds, or at least considering it, we’ll be showing you how to convert more of your existing players who may have little or no experience of these markets. For example, is it worthwhile featuring odds on video games like League of Legends, or should you concentrate on more relatable titles like Fifa which resemble real-world sports?

For established sportsbooks, eSports won’t overtake live sports in terms of revenue-generated, but it can be a lucrative supplemental product. We’ll show you how to cross-sell and increase wallet-share.

And what happens when live sports returns? We’ll also cover strategies and tips to sustain interest in eSports when normal service resumes.

Join on on this webinar to learn more about:

  • The sudden growth of eSports betting in 2020
  • Why eSports may or may not be the right fit for your sportsbook
  • Which eSports titles you should focus on
  • How to market eSports to a traditional audience
  • Using existing customer data to engage the ideal target audiences

Places on this webinar will be strictly limited, so register now to reserve your place. If you are unable to attend on the day, a recording will be sent to your email address.




Hosted by

  • Team member
    T
    Gerard Adlum Content Marketing @ Xtremepush.com

Xtremepush

Xtremepush is a world-leading customer engagement, personalisation and data platform. It’s purpose-built for delivering mobile-first, multichannel customer experiences.