About this event
In case you’ve been living under a rock so far this year, it turns out that 2020 has gotten pretty weird. While we’re all frantically keeping up with the news cycle, retailers struggle to adapt their strategies in line with the ‘new normal’.
There is one brand that is hitting the headlines at the moment for ALL the right reasons and that’s cosmetics brand, Milk Makeup.
On the 10th April, the brand teamed up with the iconic Wu-Tang Clan to support New Yorkers affected by the COVID-19 pandemic, raising over $100,000 in 24 hours and being featured on media outlets including Elle.com and the New York Post. It’s an amazing result and another example of Milk’s ongoing commitment to supporting its community.
In the first episode of our new 20/20 Vision webinar series, we invited Yieldify client Paul Markovic, E-commerce Product Manager at Milk Makeup to take a sneak peek behind the scenes of this campaign.
The 20/20 Vision series is part of The Tomorrow Society, a brand new group for e-commerce professionals created and run by Yieldify.
20/20 Vision aims to shine a spotlight on the e-commerce professionals that are challenging the status quo and sending waves throughout the industry during challenging and unpredictable times. These brands are thought leaders, retail experts and perfectly placed to share that knowledge with you.
Every episode features an informal 20 minute fireside discussion, followed by a 20 minute Q&A from the audience. Each discussion will feature thought-provoking examples and case studies, and share valuable insights that attendees can immediately implement.
Join us on May 13th to learn more about:
😔Can't make it? We've got you!
👆Register above and we'll send you the recording after the webinar 🙌
About the host
Yieldify is a customer journey optimization company that brings personalization to the full customer journey. It combines award-winning software with a proven CJO methodology to deliver measurable results quickly and easily.
Yieldify is a customer journey optimization company that brings personalization to the full customer journey.
Share this event