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Yieldify invites you to its masterclass

Creating urgency to purchase: why, how and when to use it effectively in e-commerce

About this masterclass

In our next digital masterclass, we're exploring the evolution and application of urgency in e-commerce.

On average, only 30% of traffic to e-commerce sites is from returning visitors. This means that you only have one chance to win over the majority of your potential customers. Using urgency, scarcity and social proof can be a great way to seal the deal, but as these techniques become more widely used, and consumers become more savvy, retailers need to be careful to ensure they are applying urgency tactics effectively.

Sign-up for our digital masterclass hosted by Caitlin Sweeney, Director of Customer Success and Cat Millar, Marketing Manager at Yieldify. Caitlin is an expert in e-commerce strategy, working with Yieldify's North American client base that includes L'Oreal Canada, Megabus US, L.K. Bennett and Sweaty Betty to apply urgency tactics effectively, and create customer journeys that convert.

Join them as they explore the power of urgency, how and when brands should use it and who's getting it right across retail, travel and ticketing.

In just 30 minutes you'll learn:

  • Why urgency works: the psychology behind it
  • Tactics to inspire urgency along the customer journey: the do's and don'ts
  • Best practice examples from retail, travel and ticketing

Busy? Don't worry - sign up anyway and we'll make sure to send you all the masterclass materials via email afterwards!

Please note that in signing up for this webinar, you agree to receive communications from Yieldify

Hosted by

  • Guest speaker
    Caitlin Sweeney Director of Customer Success @ Yieldify

  • Guest speaker
    Cat Millar Content Marketing Manager @ Yieldify


Customer journeys made personal

Yieldify is a customer journey optimization company that brings personalization to the full customer journey. It combines award-winning software with a proven CJO methodology to deliver measurable results quickly and easily.