ASO 3.0: Surviving shifts in AI and consumer behaviour

Following her packed-out session at Business of Apps London, Megan Dean, Strategic Growth Director at Yodel Mobile, is rerunning her ASO 3.0 talk as a live webinar.

AI is changing how users discover, evaluate and choose apps.

As AI assistants and app stores become more sophisticated at interpreting intent, app marketers need to optimise for more than visibility alone. The challenge is no longer just being found, it’s being understood, trusted and chosen.

In this session, Megan will explore:

• How AI is reshaping app discovery and compressing the decision funnel
• Why ASO is evolving beyond keywords and rankings
• What app stores are prioritising as they become more AI-led
• How brands should optimise for AI assistants, app stores and human users simultaneously
• Why clarity, relevance and credibility are becoming critical growth signals

Drawing on Yodel Mobile’s latest consumer research across 4,000 users in the UK and US (more information on this coming soon), the session will unpack what ASO 3.0 means in practice, and how app marketers can adapt without losing sight of the fundamentals.

Date and time

Date: 28th May

Time: 2:30 pm BST or 9:30 am EST

Your expert speaker

Megan Dean, Strategic Growth Director, Yodel Mobile

Reserve your spot now