About this event
Clinical trial technology is entering a more mature phase. Sponsors and CROs are no longer asking what’s new, they’re asking what works, what scales responsibly, and what can be trusted over time.
In this session, YPrime shares two signals consistently emerging across sponsor conversations and industry research: the evolution of patient engagement and a more measured, realistic approach to AI.
You’ll hear how expectations around engagement are shifting from activity metrics toward patient confidence, and why clarity, not complexity, is proving to be the most effective driver of retention and data quality.
The session also explores how the industry’s perspective on AI is evolving, moving beyond early experimentation toward questions of reliability, explainability, and responsible implementation.
This discussion takes a grounded view of where these capabilities are creating real value—and where caution is required.
Attendees will walk away with:
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As a Senior Product Director with 12 years of experience in the eCOA industry, Aubrey Verna has been instrumental in steering product development and innovation at YPrime. Aubrey's experience is distinguished by a steadfast dedication to enhancing patient-centric trials through cutting-edge eCOA solutions, ensuring data integrity and adherence to regulatory standards. Aubrey's pivotal contributions include crafting tailored solutions to meet the complex demands of clinical trials. With a user-centric approach to product management, Aubrey emphasizes experience design to foster meaningful user engagement. Aubrey's journey at YPrime and within her career showcases a blend of strategic foresight, technical expertise, and a fervent drive to propel the industry forward.
As Chief Product and Operations Officer, eCOA, Mike Hughes leads engineering, development, and product management functions for YPrime’s products and services. For more than a decade, Mike has been actively involved in the evolution of mobile health solutions for clinical outcome assessments. Prior to joining YPrime in 2015, he served in multiple positions of increasing responsibility at CRF Health. Mike began as an application specialist in 2006, serving in project management functions. As Director of Project Delivery, he oversaw the company’s project management and software implementation functions. Mike began his career as an application developer for Exact Software, a provider of manufacturing resource planning software for the apparel industry.
As SVP of Marketing, Grazia Mohren leads the development and execution of marketing strategies to drive growth for YPrime. With experience in both the commercial and clinical aspects of life sciences, Grazia has developed deep expertise in brand development, demand generation, digital marketing, and strategic sales initiatives. Her career spans roles at tech companies, emerging startups, and CROs, including IQVIA, where she led marketing for multiple technology launches with a focus on high-touch customer-centric campaigns. Grazia’s passion for leveraging technology and partnerships to advance business outcomes has helped improve business performance and brand recognition through impactful, results-driven marketing strategies.
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