2024 Back to School with ZMS Webinar (On-demand)

Watch on-demand:

2024 Back to School with ZMS Webinar

As one of the largest moments of the year for parents, Back to School is crucial for driving sales within the Kids category. Join us for an insightful webinar where we dive into the details of this key shopping event and discover strategies to maximize your brand's visibility during this time.

In the session, our experts will walk you through everything you need to know to create exciting and impactful campaigns during this time, including assortment recommendations, key dates, a partner case study, and more!

What’s covered in the session?

• Understanding Back to School Trends: Discover what parents are looking for when shopping for their children's head-to-toe looks. Including the different demand curves across our 25 markets, when Back to School demand picks up, and when it slows down.
• Discover Back to Work/ College: Learn more about these moments and discover how you can elevate your assortment during the high-demand period.
• Maximizing Sales Opportunities: Learn how to position your products to capture substantial black-priced sales.
• Inspiration and Convenience: Explore ways to inspire and engage consumers, making their shopping experience seamless and enjoyable.

By registering for this event, you will be a part of the audience. You can enter your questions via chat and they will only be visible to the audience. Please note the webinar (including the questions you enter via chat) will be recorded. All information shown in the presentation is copyrighted by ZMS/Zalando and therefore shall not be recorded or download nor used/copied in any other way. Based on your registration, we might contact you with further webinar-related or ZMS service-related information.