About this event
Retail media is no longer just an option, it’s the driving force behind brand growth.
Brands must go beyond reach and clicks to create real customer connections. AI, personalisation, and immersive storytelling are transforming how brands engage, turning every touchpoint into an opportunity to build trust. Customer-centric marketing is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow. Heike Lari (Director Partner Consultancy at ZMS) and our exciting brand guests uncover the latest trends, strategies, and innovations reshaping retail media. Discover real-world examples and data insights from leading fashion, sports, and beauty brands, and how they future-proof their retail media strategies for lasting success.
Zalando Partner Marketing Service (ZMS) is bringing the new era of customer-centric marketing to e-commerce. We support our partners to shape love brands, create strong customer relationships, and accelerate their business, by integrating data-infused and inspirational marketing.