About this event
In today’s fast-moving fashion and lifestyle landscape, success depends on meeting customers where they are, and turning first-time visitors into loyal fans. Brands need to inspire consumers across every touchpoint, from their own brand dot com to marketplaces and fulfilment experiences.
Watch this expert panel filmed at Zalando Partner Day 2025 for a deep dive into the latest B2B trends and actionable strategies to help your brand grow through seamless, customer-centric commerce.
What you will learn:
Brand experience: How to create an inspiring, localised, and personalised digital flagship store that tells your brand story and drives loyalty.
Multi-channel management: How to meet consumers where they shop by connecting your brand dot com, marketplaces, and fulfilment; balancing growth, reach, and profitability.
The loyalty loop: How convenience, delivery promises, and returns experiences can strengthen trust and build long-term customer relationships.
Moderator:
Laura Toledano, GM Western Europe, Zalando
Speakers:
Jan Bartels, SVP, ZEOS
Matthias Schulte, CEO, Tradebyte
Sebastian Betz, Co-Founder and Co-CEO, Tech & Product, ABOUT YOU
Hosted by
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Guest speaker
Sebastian Betz Co-founder and Co-CEO, Tech & Product @ ABOUT YOUG
Sebastian Betz has been an expert in complex web applications and advanced software projects since he began coding at the age of 14. By 16, he had founded his first company focused on software development and strategy. Over the years, he has led large-scale projects for national and international corporate clients, gaining extensive experience in building scalable digital infrastructures. As a multiple founder of technology and software-as-a-service businesses, he co-founded ABOUT YOU in 2014 and has since been responsible for Tech and Product as Co-CEO.
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Guest speaker
Matthias Schulte CEO @ TradebyteG
Matthias Schulte is the visionary co‑founder and CEO of Tradebyte, a cloud‑based retail technology platform that enables brands to connect, integrate and scale across marketplaces and retail partners. For more than 15 years, he has steered Tradebyte’s strategy and growth, building deep expertise in e‑commerce, platform business models and retail technology. Matthias combines a product‑centric mindset with commercial insight to develop scalable solutions that simplify integration, automate operations and open new revenue channels for brands. A recognised authority on the evolution of e-commerce, digital transformation and unified commerce, he keeps Tradebyte at the forefront of innovation, anticipating market shifts and translating them into practical, future‑proof technology.
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Guest speaker
Laura Toledano General Manager, Western Europe Markets @ ZalandoG
Laura Toledano joined Zalando in September 2021 as General Manager for France, and took on additional executive responsibilities for the UK and Ireland in 2023. She became General Manager Western Europe, including the previous three markets plus the Benelux, on July 1, 2025. Laura’s mission is to implement Zalando’s strategic vision in these markets while adapting it locally and ensuring the company’s commercial performance. Before joining Zalando, Laura worked for leading French fashion and e-commerce companies such as Monoprix and Veepee.
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Guest speaker
Jan Bartels SVP ZEOS @ ZEOSG
Jan Bartels is the Senior Vice President at ZEOS, leading the development of scalable logistics and commerce infrastructure for fashion and lifestyle brands across Europe. With over a decade of experience at Zalando, Jan has held senior roles spanning logistics, technology, and platform strategy. He brings deep expertise in building customer-centric, tech-enabled operations that drive efficiency, profitability, and growth across complex retail ecosystems.
ZEOS
Europe, unlocked.Established in 2023, ZEOS is developing tools that allow brands and retailers to manage their multi-channel business in one place. ZEOS helps fashion & lifestyle industry players unlock Europe’s full potential by enabling seamless e-commerce across the continent.
