About this event
The old e-commerce playbook is obsolete. With rising costs and growing inventory challenges, brands need new strategies to maintain profitability.
Join our expert panel, "Profitability through disruption: A new playbook for fashion & lifestyle" for a 25-minute discussion with leaders from ZEOS and Zalando. Learn how to:
- Maximise full-price sales through smart assortment and channel strategies
- Leverage technology to turn operational complexity into a profitable opportunity
- Integrate off-price channels strategically without diluting your brand
Gain actionable insights to build a resilient and profitable business.
Speakers:
Jan Bartels, SVP of ZEOS
Damien Dutheil, VP of Strategy at Zalando
Kenneth Melchior, VP of Lounge by Zalando
Hosted by Maria Villablanca, host of the Transform Talks podcast, CEO of TFEST.
🕞 July 17, 11:00-11:30 CEST
See you there!
Hosted by
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Guest speaker
Damien Dutheil VP of Strategy @ Zalando SEG
Damien Dutheil is Vice President of Strategy and Corporate Development at Zalando, where he leads cross-functional initiatives focused on customer behaviour, market dynamics, and long-term growth. With over 15 years of experience spanning management consulting, corporate strategy, and digital transformation, Damien has built a track record of scaling e-commerce businesses and leading high-performing teams.
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Guest speaker
Kenneth Melchior VP of Lounge by Zalando @ Zalando SEG
Kenneth Melchior is Vice President and General Manager of Zalando Lounge, where he leads one of Europe’s fastest-growing off-price platforms. With over a decade of leadership experience across Zalando, Montblanc, and Coop, Kenneth has shaped digital commerce strategies at scale—spanning full-price, off-price, and re-commerce.
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Guest speaker
Maria Villablanca Founder, CEO @ Villablanca ConsultingG
Maria Villablanca is a globally recognised transformation advisor, moderator, and content creator with nearly three decades of experience in supply chain, digital innovation, and leadership strategy. As the Founder & CEO of Villablanca Consulting and Co-Founder of the Future Insights Network, she helps global brands like Nike, Unilever, and Amazon operationalise change and build resilience. Maria is the host of Transform Talks, a top-rated podcast with over 200 episodes, and an Advisory Council Member at Harvard Business Review.
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Guest speaker
Jan Bartels SVP ZEOS @ ZEOSG
Jan Bartels is the Senior Vice President at ZEOS, leading the development of scalable logistics and commerce infrastructure for fashion and lifestyle brands across Europe. With over a decade of experience at Zalando, Jan has held senior roles spanning logistics, technology, and platform strategy. He brings deep expertise in building customer-centric, tech-enabled operations that drive efficiency, profitability, and growth across complex retail ecosystems.
ZEOS
Europe, unlocked.Established in 2023, ZEOS is developing tools that allow brands and retailers to manage their multi-channel business in one place. ZEOS helps fashion & lifestyle industry players unlock Europe’s full potential by enabling seamless e-commerce across the continent.
