From Blank Slate to 150K+ Reservations

This session is now available to watch on demand, here.

Join Daphne Zargar, Head of Mobile at Slate Auto and Darren Jobling, CEO of ZeroLight to learn how Slate Auto secured 150,000+ reservations by challenging the auto industry's playbook with radical affordability, personalisation, and simplicity.

Together with ZeroLight, Slate created Slate Maker, the world’s most customisable 3D streamed car configurator, transforming vehicle personalisation into a viral social experience and a high-performance conversion engine.

We’ll share what happens when you remove trim levels, empower creativity, and let customers truly "make it theirs".