Maximizing Brand Exposure Through Live Sports: Lessons From The Duke's Mayo Bowl

Duke’s Mayo and the Charlotte Sports Foundation have consistently turned their annual bowl game into a branding powerhouse – dominating the landscape across broadcast and social media thanks to an engaging social strategy and building fun, bold moments that resonate with a broad audience. When live sports meet smart strategy and reliable measurement, brand impact isn't a maybe – it’s a guarantee. Hear from Miller Yoho, Director of Communications and Marketing, Charlotte Sports Foundation, and Rebecca Lupesco, Brand Marketing Director for Duke’s Mayo, as they share their insights and approach to maximizing brand exposure through live sports.