AI in Action: How GenAI is transforming purchasing behavior in ecommerce

Zoovu Masterclass – April Insights

AI in Action: How GenAI is transforming purchasing behavior in ecommerce

GenAI is rewriting the rules of ecommerce—are you keeping up?

For years, ecommerce relied on structured paths. Buyers followed predefined steps to find products and make choices. Now, Generative AI is transforming that journey—replacing clicks with conversations and making discovery dynamic, responsive, and driven by intent.

Join us for this month’s masterclass, where we’ll explore how AI is reshaping ecommerce. We’ll unpack the key insights from analyzing thousands of buyer interactions with GenAI-powered assistants and give you a sneak peek of how the future AI-driven ecommerce is already taking shape.

In this session, we’ll cover:

• How GenAI is influencing buyer behavior and purchasing decisions
• Lessons learned from real-world usage of GenAI assistants
• Why GenAI demands a UX revolution and new thinking around personalization
• The SCALE framework: How to build responsible AI journeys in ecommerce

Can’t join us live? Register any way to receive the recording.