How to unlock growth in B2B sales by creating better ecommerce experiences

How to unlock growth in B2B sales by creating better ecommerce experiences 

Date: Wednesday, March 19

Time: 12:00pm EST | 5:00pm GMT | 6:00pm CET

B2B sales have hit a wall. Deals are taking longer to close while being more expensive. In fact, sales cycles have increased 22% since 2022 while win rates have slipped 17%.  

One way to solve this problem is to invest in ecommerce. But while many organizations aim for this goal, few succeed. That’s because building digital experiences that can handle the complexity of global sales teams, thousands of buyers, and millions of ways to configure products is fraught with failure. In other words, simply helping buyers find the right products is a massive challenge. 

This workshop will give you a proven framework to solve this complexity. Register and learn:  

• What kind of product discovery experiences can reduce complexity for your buyers  
• How to optimize product data so your full catalog can be discovered and configured online  
• How to collect and use insights from these experiences across your business  

If you can’t join us, but still want to see the workshop, register and we’ll send an on-demand recording straight to your inbox.