About this event
Date: Thursday, March 12th
Time: 11:00am EST | 4:00pm GMT | 5:00pm CET
According to Forrester’s 2026 predictions, the future of ecommerce hinges on trust and transparency. They predict customers will reward brands that clearly explain why a product is recommended and how it fits their specific needs. A modern website and PDP can no longer just show what a product is. It must build confidence, reduce friction, and guide buyers toward the right decision.
Yet for many organizations, PDPs are still a major source of friction, failing to deliver the clarity today’s buyers expect.
In this session, we will unpack key findings from the Ultimate Guide to Product Detail Pages and explore the three biggest factors in PDP performance:
- The Discovery Challenge: Buyers struggle to reach the right PDP due to overwhelming choice and limited guidance
- The Confidence Gap: Buyers reach the right PDP but still lack the clarity to confidently move forward
- The Data Foundation: A strong product data strategy is needed to enrich PDPs, translate specs into natural language, and power meaningful recommendations
We will be joined by Noble Knight Games, who will share how they are transforming their PDP experience to better guide customers, build confidence, and drive conversion through their website.
Whether you are in retail, manufacturing, distribution, or any industry with complex products and large catalogs, the strategies in this session apply to you. You will leave the session with practical, cross-industry strategies to transform PDPs from static pages into high-performing decision engines that deliver measurable revenue.
