About this event
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Who is it for: IT and business decision-makers, digital business leaders, executives
Availability: Limited seats - First come, first serve
Why you should attend:
There's no way around it. Today's digital experiences place too much cognitive load on consumers. Poor search and discovery experiences continue to have a detrimental impact on e-commerce revenue and operational efficiencies. However, businesses can deliver in their customers' moments by serving them proactively along well-understood journeys and understanding their needs.
During this Live Interview session featuring Forrester, we will explore the growing importance of
- intelligent search experiences
- data
- AI and semantics
to enable people to find what they want and generate better results.
The business case for evolving search is developing quickly as more consumers look for advice whilst shopping across brands and companies look to harness new engagement methods. Consumer mobile usage has increased, and tailoring search interactions to the appropriate medium is now table stakes for retail, pure-play DTC, and B2B business models.
Using Forrester’s mobile retail forecast as a backdrop, Zoovu and a guest speaker from Forrester will explore the use cases and solutions empowered with AI/ML to bring the most relevant digital search experience to your customers, including Product search, Customer Service queries, Chatbot interactions, In-store support.
Speakers:
Scott Compton
Senior Analyst @ Forrester
Scott serves digital business strategy professionals. A retail e-commerce specialist with over 20 years of experience with direct-to-consumer marketing, Scott’s research focuses on the strategies and technologies for stores and the grocery sector. He has expertise in customer experience, digital marketing, user experience testing, and conversion enhancements. Lately, he is fascinated by advances in AI, automation, personalization, privacy, and how data and insights enhance the customer experience.
Sarah Assous
Chief Marketing Officer @ Zoovu
Sarah is CMO of Zoovu, a AI Conversational Search Platform that helps thousands of brands and retailers engage, educate and empower consumers to find and buy the perfect product for their needs. She has been in marketing for over 10 years and is passionate about innovations that help companies grow while delivering real value to today’s connected and discerning consumers. Sarah is a frequent columnist and contributor to numerous publications, speaker at global events and regularly participates in podcasts and webinars.
