Scientific Storytelling 101: How to Turn Your Science into Your Brand’s Superpower (US time zone edition)

In our latest global study, brands rated their scientific communication at 4.1/10 while aiming for 6.8/10 overall.

It confirms what many brands are experiencing: when your science isn’t understood, both trust and growth become harder to build.

One insight stood out clearly: scientific communication is emerging as a good practice for teams who want to express what’s scientifically true in a clearer, more consistent way.

But strong science often comes with: complex data, scattered claims, multiple stakeholders… the deeper your science goes, the harder it becomes to communicate it with clarity, coherence, and impact.

If you’re navigating these challenges, this live session is for you.

With our experts, you’ll see how scientific storytelling can transform the complexity of your science into stories people connect with — not as a selling point, but as a real driver of trust, differentiation, and long-term brand growth.

Drawing on Zorba’s 20 years of helping global brands bring scientific depth to life through clear, meaningful narratives, our experts will guide you through the foundations of this craft.

Agenda

Through the lens of the 5Ws, our experts will explore:

• Who it’s for
• Why it matters more than ever
• What it can help your brand achieve
• When & where to activate science across your ecosystem

The goal of the session?

To give you an easy, practical way to start crafting your own scientific story, whatever your brand’s level of scientific maturity.

We’ll close with an interactive exchange with our experts so you can connect the content to your reality and ask the questions that matter most to you.

Speakers

• Anne-Sophie Viau – COO
• Pierre Degousée, Pharm. D. – Head of Life Sciences Strategy Paris–Asia
• Théo Dufaÿ – Creative Director