Cutting training time from 16 hours to 4: How BASF keeps a diverse workforce productive while meeting growing training demands

How do you deliver consistent, high-impact training across a highly diverse chemical workforce, without pulling people away from their jobs?

BASF, one of the world’s leading chemical companies, faced a major training challenge at its Antwerp site. The site has about 3,000 employees across production, technical, and office roles, plus thousands of external contractors. Delivering consistent, effective training in both technical expertise and soft skills to meet the demands of a knowledge-driven organization was complex.

How could BASF maintain productivity, keep employees safe and compliant, and deliver both hard and soft skills training at scale, without burdening too many productive working hours?

They addressed this with a digital-first learning strategy supported by FLOWSPARKS.

Join our latest L&D Leadership Series webinar to discover how. In this session, Alain Molinard, Head of L&D at BASF Antwerp, shares how he and his team:

⚡ Cut training time by 75% while keeping a diverse group of workers productive

⚡ Speed up digital training content creation by enabling SMEs to create high-quality, role-specific e-Learning without formal teaching experience

⚡ Improved training efficiency and relevance by rolling out personalized e-Learning, adapting content to each employee’s prior knowledge

⚡ Achieved unmatched efficiency by training thousands of external contractors in mandatory safety and compliance requirements before they entered the site

You’ll learn practical ways to implement blended, spaced, and personalized digital learning, so training becomes more efficient, more relevant, and less disruptive to daily work.

Ideal for L&D leaders, training managers, and compliance professionals who need to deliver high-quality training faster, at scale, without sacrificing productivity.