About this event
How user research transformed onboarding and boosted trial starts by 67%
Onboarding is one of the most critical moments in the user journey - get it right, and you can significantly improve activation, retention, and revenue. But how do you design an onboarding experience that truly aligns with user needs?
In this webinar, Jason Gossett, Head of Product Growth at Applica, will share how his team applied the Jobs-to-Be-Done (JTBD) framework and MaxDiff research to optimize Five Minute Journal’s onboarding experience. He’ll break down how they identified key user motivations, prioritized value propositions, and ran A/B tests that led to a 67% increase in trial starts and 27% higher ARPU.
What you’ll learn:
- How to conduct a JTBD study and why it’s critical for onboarding
- How to use MaxDiff analysis to prioritize value propositions
- How to optimize onboarding flows to increase trial starts and retention
- Real-world results from Five Minute Journal’s data-driven onboarding revamp
When:
Date: Wednesday, March 26, 2025
Time: 6:00 PM CET / 10:00 AM PT / 1:00 PM ET
Duration: 1 hour
Hosted by
-
Guest speaker
Jason Gossett Head of Product Growth @ ApplicaG
Jason Gossett heads up product growth at Applica, a specialist growth partner for mobile and web apps in the B2C space, now expanding into B2B SaaS. Focused on driving results through experimentation, Jason is passionate about scaling subscription apps and helping product teams create and implement data-informed, user-focused strategies that improve activation, monetisation, and retention. On LinkedIn, you’ll find him sharing knowledge on A/B testing, product optimisation, the monetisation experience, and creating seamless user journeys that convert.
-
Team member
David Barnard Growth Advocate @ RevenueCatT
David has been working on apps since the very beginning, founding his company, Contrast, in 2008. After launching 20+ apps, and selling 3 of them, David now works as Growth Advocate at RevenueCat, helping developers build, analyze, and grow their subscription app businesses.
RevenueCat
In-App Subscriptions Made EasyRevenueCat makes it easy to build, analyze, and grow in-app purchases and subscriptions on iOS, Android, and the web – no server code required.
