unPacked: Truth in Recycling - SB 343

California's Truth in Labeling Law: What "Recyclable" Really Means, & How Producers Can Avoid Penalties

Good news: SB 343 has a clear rule. If your packaging shows a recycling symbol — or anything that suggests it's recyclable — 60% of California households need to actually have access to collect and recycle that specific packaging type. Meet that threshold? You're golden. Miss it? Your product could be pulled from shelves. We'll help you figure out exactly where you stand.

In this 90-minute session, we'll cover:

• What SB 343 actually requires — and where enforcement stands today
• Which claims and symbols are now off-limits (and which still hold up)
• How the 60% access threshold works and what it takes to prove compliance
• Packaging design choices that keep you on the right side of the law
• How to audit your existing labels before the deadline
• Real-world examples: compliant vs. non-compliant, side by side

If your brand sells packaged products in California and uses any recycling language or imagery (on your pack or online), this session is for you.

Come with your current labels. Leave with a clearer picture of what needs to change and how to do it.

Who should attend:

Brand managers, packaging designers, sustainability leads, compliance teams, legal and regulatory counsel, marketing leaders responsible for on-pack claims, and anyone navigating multi-state consumer brand communications.