Your Packaging Data Is Costing You Money. Here's How to Fix It.

EPR Fees Aren't Fixed. Your Packaging Data Can Lower Them.

EPR fees are driven by your packaging materials, and states are designing fee structures that reward brands who make smarter design choices.

Eco-modulation is already active in Oregon and Colorado. California is next. Materials that are difficult to recycle or poorly categorized carry higher fees. Materials that are widely recyclable — and structured correctly — are rewarded. But you can’t optimize what you can’t see. If your packaging data isn’t centralized, granular, and structured, you can’t model exposure — and you can’t identify where design changes could lower fees.

In this session, Lowell Huffman from rePurpose Global and Stephanie von Vultee from Priority Plastics team up to walk you through both sides of the equation: how to structure your compliance data to identify fee drivers and where you're overpaying, and how material selection, mono-material design, PCR integration and lightweighting strategies can materially shift your eco-modulation exposure.

What we're covering:

The Compliance Data Foundation: Where most brands are in their EPR journey right now. The four steps to getting your data right — centralize, organize, normalize, report — and why you can't model anything until that foundation is solid.

Eco-Modulation: Where Your Fees Are Hiding Which material categories are the biggest fee offenders in Oregon and Colorado. Real scenarios showing what packaging changes do to actual fee calculations.

The Supplier Side: What's Actually Possible PCR availability, recyclability certifications, multi-layer challenges, and the reality of switching materials when your manufacturing lines weren't built for it.

Scenario Planning: Modeling Your Way to Lower Fees Swap a component, switch a material, change a weight — see the fee impact before you commit.

Who should attend:

Who should attend: Sustainability managers, packaging directors, and ops leaders at midsize CPG brands across food & beverage, nutrition & supplements, personal care, and pet who are past the "do we have to comply?" stage and into the "how do we comply smarter?" stage.