About this event
Holiday discounts and promotions are a great way to boost revenue and convert users who have been on the fence about subscribing. It’s easy to drop your price and call it a "Black Friday Sale", but there’s a lot more to it if you’re looking to maximize the business impact.
We’ve invited Alice and Annika from Phiture to share insights from having worked on promotions with some of the top apps on the app stores.
Topics we’ll cover:
- When to run promotions
- How much to discount your subscription
- Where to share the promotion
- Designing effective creatives
- How to write compelling promotional copy
- Measuring the impact
Can't make the live session? No worries! Make sure to register, and we’ll send you the recording when it’s available.
Hosted by
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Team member
David Barnard Growth Advocate @ RevenueCatT
David has been working on apps since the very beginning, founding his company, Contrast, in 2008. After launching 20+ apps, and selling 3 of them, David now works as Growth Advocate at RevenueCat, helping developers build, analyze, and grow their subscription app businesses.
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Guest speaker
Annika Rabenstein Senior Growth Consultant @ PhitureG
Paving seamless user journeys for almost nine years, Annika gained experience in mobile retention across start-ups like Delivery Hero, GoEuro, 8fit, and Kaia Health. She now works as a Senior Growth Consultant for Phiture, helping top apps improve user retention. Annika is also the product owner of B.Layer, Phiture’s in-app message builder.
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Guest speaker
Alice Muir Senior Growth Consultant @ PhitureG
Alice works as a Senior Growth Consultant for Phiture, helping apps improve their retention and CRM strategies. Since working at Phiture, Alice has gained experience across a number of products and service verticals from health & fitness to fintech, photography and music.
RevenueCat
In-App Subscriptions Made EasyRevenueCat makes it easy to build, analyze, and grow in-app purchases and subscriptions on iOS, Android, and the web – no server code required.
