About this event
Learn how high-performing teams use metrics to unlock sustainable growth
Vanity metrics won’t grow your app. Impactful KPIs will.
You’ve got dashboards full of data, but which numbers actually matter? How do you align your team around them? And what does “success” even look like when it comes to retention, monetization, and engagement?
Join three experienced growth leaders as they break down how to set, and actually use, KPIs and OKRs to drive measurable growth. You’ll walk away with frameworks, examples, and metrics you can start using right away.
What you’ll learn:
- Which metrics matter for growth: How to avoid vanity metrics and focus on KPIs that actually move the needle.
- How to align your team with OKRs: Learn practical ways to set goals that drive collaboration and real progress.
- What top apps track (and ignore): See how leading subscription apps use data to make smarter decisions.
- Early-stage vs. scale-up metrics: Understand how your approach should evolve as your app grows.
- Avoiding common measurement traps: From misaligned dashboards to misleading averages, learn what not to do.
When:
Date: Wednesday, August 20, 2025
Time: 6:00 PM CET / 9:00 AM PT / 12:00 PM ET
Duration: 1 hour
Hosted by
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Guest speaker
Hanna Grevelius CPO & Advisor | Product, Growth, Subscription MonetizationG
Hanna works with fast-growing D2C apps, bringing a decade of experience from top hobby and sports products like Golf GameBook and Fishbrain. Her expertise spans subscription growth, customer retention, and scaling product teams. She’s known for cutting through the noise to share practical advice that gets results.
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Guest speaker
Rosie Hoggmascall Product Growth Consultant & Author @ GrowthDives.comG
Rosie is a fractional Head of Growth for early-stage startups, specializing in monetization, retention, and product-led growth. She’s worked with startups like Peanut, Ferly, and what3words, and is a mentor with TechScaler and Barclays Eagle Labs. Rosie is also known for her deep-dive product teardowns on Medium and her newsletter Growth Dives.
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Team member
Daphne Tideman Growth Advisor @ Growth WavesT
Daphne helps eco-friendly and wellness startups grow faster. As the former Head of Growth at Heights, she scaled it from £28K to £343K MMR in just 18 months. Daphne also wrote Growing Happy Clients and speaks worldwide about growth and experimentation.
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Team member
Peter Meinertzhagen Content creator @ RevenueCatT
RevenueCat
In-App Subscriptions Made EasyRevenueCat makes it easy to build, analyze, and grow in-app purchases and subscriptions on iOS, Android, and the web – no server code required.
