About this event
While launching a referral program isn’t a silver bullet for growth, it can be a great source of low-cost, high-intent installs – a nice combination for any app looking to grow in a sustainable way.
But referral programs aren’t easy to build and Apple has historically rejected apps trying to use referral programs with in-app purchase related rewards. In this conversation with Alex Bauer from Branch, we’ll share best practices for building a referral program that actually drives incremental revenue and doesn’t devour engineering and customer support resources.
Topics we’ll cover:
- Potential business impact
- Deep linking basics
- Tracking challenges post ATT
- Speculation on App Review do’s and don’ts
- What incentives to use
- How and when to ask for referrals
Can't make the live session? No worries! Make sure to register, and we’ll send you the recording when it’s available.
Hosted by
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Team member
David Barnard Growth Advocate @ RevenueCatT
David has been working on apps since the very beginning, founding his company, Contrast, in 2008. After launching 20+ apps, and selling 3 of them, David now works as Growth Advocate at RevenueCat, helping developers build, analyze, and grow their subscription app businesses.
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Guest speaker
Alex Bauer Head of Product & Market Strategy @ BranchG
Alex regularly shares industry insights and analyses on the future of mobile linking and measurement in a privacy-first world. Alex joined Branch as a Developer Advocate in 2016, and helped build Branch's early developer relations and long-tail adoption strategies. Now, as Head of Market Strategy, he works closely with teams across the industry to help shape the future of the mobile ecosystem.
RevenueCat
In-App Subscriptions Made EasyRevenueCat makes it easy to build, analyze, and grow in-app purchases and subscriptions on iOS, Android, and the web – no server code required.
