rePurpose Global invites you to their event

unPacked: California Truth in Labeling

About this event

California's Truth in Labeling Law: What You Can (and Can't) Say About Recyclability

SB 343 bans recyclability claims unless your packaging meets strict criteria. That chasing arrows symbol? You can't use it anymore unless at least 60% of California has access to collection & recycling for your specific package format.

In this 60-minute session, we'll cover:

  • Understanding the SB 343 law: Contents, Status quo and Enforcement
  • Which recyclability claims are now prohibitedThe 60% access threshold and how to prove you meet it
  • Design considerations for recyclable packaging
  • How to audit your current packaging labels before the deadline
  • Real examples of compliant vs. non-compliant labels
  • Q&A with Public Policy expert Mark Bescher (Legacy Public Policy)

This applies to any brand selling packaged products in California. If you have the recycling symbol/claim on your packaging or digital platforms (or you intend to add one), you need to attend.

Bring your current packaging labels and questions. We'll help you identify what needs to change.

This applies to any brand selling packaged products in California. If you have the recycling symbol on your packaging, you need to attend.

Bring your current packaging labels and questions. We'll help you identify what needs to change.

Who should attend:

Brand managers, packaging designers, compliance teams, anyone responsible for packaging claims in California.


Hosted by

  • External speaker
    SD E
    Svetlana D'costa rePurpose
  • Team member
    T
    Lowell Huffman Director, Channel Partnerships @ rePurpose Global

    Lowell has built his career translating dense regulations into language people actually understand. After nearly a decade in environmental compliance, including 500+ hours of training delivered across 33 states, he now helps brands navigate the chaos of U.S. Packaging EPR. As Director of Channel Partnerships, his mission is simple: make compliance less intimidating and packaging data more actionable, and prove that the companies that get ahead of regulation will ultimately outperform those chasing deadlines.

  • Team member
    SD T
    Svetlana D'costa
  • External speaker
    MB E
    Mark Bescher Legacy Public Policy

rePurpose Global

World’s leading Packaging Sustainability and Compliance Platform for Consumer Companies to streamline EPR compliance and make credible sustainability claims.