Behavior, Intelligence, and the Big Picture: A Fireside Chat on the Future of Insights and AI

In this follow-up to the introduction to the Creative AI Loop, Thomas Ramsøy (Neurons) returns for a conversation with Karen Lynch (Greenbook) to explore how the framework works in practice. They’ll go deeper into the science behind it, where it’s already delivering results, and what it means for insights, marketing, and creative teams.

Through a fireside chat, they’ll unpack the neuroscience and AI foundations behind the Loop, share real-world applications, and discuss how it's becoming a competitive advantage for teams working to improve content and campaign performance.

Whether you joined the first session or are new to the framework, this is your chance to explore what it means in action. Expect practical takeaways, thoughtful perspective, and a candid discussion that connects science to the everyday decisions teams are making now.

What You’ll Learn:

• What powers the Loop: the behavioral science and AI foundations
• What implementation looks like in real teams and real timelines
• How this approach could reshape the future of insight-led creative