Category Compliance: EPR for Pet Brands

Navigating US Packaging Regulations for Pet Brands

If you manufacture or sell pet food, supplements, treats, toys, or any pet product with packaging, there's a good chance EPR applies to you.

The May 31 multi-state deadline is coming fast. Whether you're selling through Chewy, Petco, grocery, or DTC and meet the state revenue thresholds, you need to get prepared.

This session is built for pet brands figuring out how to get compliant before the deadline. We'll be joined by a guest speaker from a leading pet brand (TBA) who'll share how they approached EPR compliance — what worked, what surprised them, and what they'd tell other pet brands going through it for the first time.

What we're covering:

• Which states apply and what's required: A clear breakdown of the EPR landscape for pet brands heading into May 31
• A real pet brand's compliance story: What they learned, what tripped them up, and what they'd do differently
• The reporting basics: Registration, data collection, fee payments — demystified
• Common pitfalls we're seeing from pet brands going through this for the first time
• How rePurpose helps: What it looks like to have a partner handling compliance so you can focus on running your business

Not sure if EPR applies to your company? Take our 2-minute EPR Liability Assessment.