About this event
Learn how Dogo runs four paywall and pricing tests every month with Applica to drive sustained revenue growth.
Dogo has achieved ~15% ARPU growth per quarter by running continuous monetization experiments with Applica.
In this session, they’ll share their testing framework, winning and losing experiments, and lessons learned along the way.
What you’ll learn
- How to design a high-velocity testing cadence — what Dogo learned from running four tests a month
- The anatomy of winning vs. losing tests — examples that lifted ARPU and the surprises that didn’t
- Running tests across multiple countries & currencies — how to handle complexity at scale
- The role of process & tooling — how Applica and Dogo collaborate to turn insights into repeatable growth
When
Date: Tuesday, November 25, 2025
Time: 6:00 PM CET / 9:00 AM PT / 12:00 PM ET
Duration: 1 hour
Featuring:
- Matt Berry – Partnerships at RevenueCat
- Jason Gossett – Head of Product Services at Applica
- Tadas Žiemys – Co-Founder, Dogo App
Hosted by
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Guest speaker
Jason Gossett Head of Product Growth @ ApplicaG
Jason Gossett heads up product growth at Applica, a specialist growth partner for mobile and web apps in the B2C space, now expanding into B2B SaaS. Focused on driving results through experimentation, Jason is passionate about scaling subscription apps and helping product teams create and implement data-informed, user-focused strategies that improve activation, monetisation, and retention. On LinkedIn, you’ll find him sharing knowledge on A/B testing, product optimisation, the monetisation experience, and creating seamless user journeys that convert.
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Guest speaker
Tadas Žiemys Co-Founder @ Dogo AppG
iOS developer and co-founder of the #1 dog training app in the world.
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Team member
Matt BerryT
RevenueCat
In-App Subscriptions Made EasyRevenueCat makes it easy to build, analyze, and grow in-app purchases and subscriptions on iOS, Android, and the web – no server code required.
