About this event
There are two main challenges when trying to understand the health of your subscription app business. First, which metrics to track and where to track that data. Second, what those metrics actually mean for your business.
In this conversation with Greg CEO Alex Ross and RevenueCat senior product manager Dan Pannasch, we’ll explore the RevenueCat dashboard with real-world data from the Greg app. We’ll talk through what each metric means and how it impacts the health of your subscription app business.
Topics we’ll cover:
- How to think about realized LTV vs. LTV estimates
- Trial Conversion and other funnel dynamics
- Cohorting and segmenting subscriber retention
- MRR/ARR and other basic metrics
Can't make the live session? No worries! Make sure to register, and we’ll send you the recording when it’s available.
Hosted by
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Team member
Dan PannaschT
After 7 years at subscription app company TelTech (acquired by IAC), working his way up from tech support to VP of Product, Dan now works as a Senior Product Manager at RevenueCat.
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Team member
David Barnard Growth Advocate @ RevenueCatT
David has been working on apps since the very beginning, founding his company, Contrast, in 2008. After launching 20+ apps, and selling 3 of them, David now works as Growth Advocate at RevenueCat, helping developers build, analyze, and grow their subscription app businesses.
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Guest speaker
Alex Ross CEO & Co-Founder @ GregG
Inventing the future of humans living with plants @ Greg. Former Director of Engineering @ Tinder - founded the Growth and Trust & Safety teams during a period of hyper-growth. Co-Founder/COO @ Enplug (acquired).
RevenueCat
In-App Subscriptions Made EasyRevenueCat makes it easy to build, analyze, and grow in-app purchases and subscriptions on iOS, Android, and the web – no server code required.
