Mastering mobile pricing experiments: Proven tactics for revenue growth

Learn the essentials of mobile pricing experiments from practitioners who have run experiments for apps like Headspace and Fitness AI. The principles you will learn will be useful to developers at all stages of growth, with a focus on those who have yet to kick-off a pricing experimentation programme. Gain insights from real-world scenarios and develop a clear understanding of how to use experiment results to grow your revenue.

Key discussion points

• Why is it essential to run pricing experiments? And why is pricing one of the most effective levers for increasing revenue in mobile apps?
• How do you define what you’re going to test? i.e. How do you define a hypothesis?
• What challenges might you face? What are the potential pitfalls?
• How can you accurately measure the success of pricing experiments? What are the specific key metrics?
• How should you use the results of your experiments? And what does a long-term experiments roadmap look like?

FAQ

What if I register but can't attend the live session? No worries! All registered attendees will receive a recording of the webinar via email. You can watch it at your own convenience.

Will I be able to interact during the webinar? Yes, there will be a Q&A session at the end of the webinar where you can ask our speakers questions directly.

Are there resources you’d recommend for background reading? Yes! You’ll probably find the following helpful:

• A/B price testing guide for mobile apps
• 10 price test ideas for your subscription app
• Why you shouldn’t let perfection be the enemy of experimentation [podcast]
• Price testing for mobile apps with RevenueCat

I have more questions, who can I reach out to? Please direct any additional questions to our team at support@revenuecat.com, and we'll get back to you as soon as possible.