The Refined Live Series 2026 - Session 1, Site-Building Live

For Cloud Customers (and Cloud-curious): Build better service experiences with structured, AI-powered portals

This session is for you if you:

• Are using Refined or Atlassian Cloud (JSM or Confluence)
• Are planning or considering a move to Cloud
• Want to improve how users find help and get support
• Care about reducing ticket volume and improving self-service
• Want to understand how AI is changing service delivery

Most knowledge bases and service portals underperform for one reason: they expose systems instead of guided user experiences.

It doesn’t have to be that way.

Join us for the first session of the Refined Live Series 2026, where we’ll show you how to design structured, audience-aware, AI-powered knowledge and service experiences using Refined Sites and Atlassian Cloud — built to guide users to the right outcomes quickly and easily.

You’ll learn how Refined is designed to turn Confluence and Jira Service Management into clear, governed front doors your users can actually navigate — and how to use AI and analytics to fight knowledge gaps and continuously improve those experiences over time.

What you’ll walk away with:

• Practical ways to structure and design better service portals using new Refined features like Analytics and AI
• How Refined can help you guide users to answers faster (and reduce support load)
• Where AI fits — and how to use it in context to improve outcomes, not add noise
• A clearer approach to turning your Cloud setup into a true service experience
• You’ll also hear from Atlassian’s Service Management Evangelist, MaSonya Scott, on how leading organizations are rethinking service delivery in the AI era.

What’s in store

Founder Keynote: From native tools to AI-powered experience infrastructure

Refined’s vision for knowledge and service, and why their future isn’t about systems, but how users experience them and the context they’re delivered in.

Emil Sjödin, CEO & Co-Founder, Refined

Product roadmap & optimizing knowledge and service experiences

How Refined combines structure, governance, and AI to guide users to the right outcomes—and how new analytics features can help drive continuous improvement and reduce tickets.

Therese Alburg, Head of Product, Refined

Atlassian’s Perspective: Evolving service management with MaSonya Scott

Hear from Atlassian how leading organizations are rethinking service experiences in Jira Service Management.

MaSonya Scott, Service Management Evangelist, Atlassian

Team ’26 Touchbase

Learn how you can connect with Refined at Team ’26 in Anaheim.

Philip Garrity, Head of Marketing, Refined

Live Q&A

Ask questions and get real-time answers from the team.

Session duration: 60 minutes