The 2026 EPR Landscape: What Baby Brands Need to Know

If EPR has been on your mind but the details still feel murky, this one's for you.

EPR packaging laws are now active across seven U.S. states, and 2026 brings the first major compliance milestones for most brands. We built this session in partnership with Baby Safety Alliance to help you get ahead of them.

Lowell Huffman, Director of Channel Partnerships at rePurpose Global, will break down where things stand today and what baby brands need to know to move forward with confidence.

Whether you've already started reporting or are still getting oriented, you'll leave with a clear picture of where you stand and a concrete action plan. We read the regulations so you don't have to. We're here to help you navigate this.

What we're covering:

• What's due by May 31 across all active EPR states, including California's baseline resubmission window and multi-state supply reporting
• Who's considered the responsible producer and common questions we hear from brands with European parent companies, multi-brand structures, or import-heavy operations
• The data challenge: what packaging data you actually need, how to get it from your suppliers, and how to organize it across a complex product line
• California's source reduction mandate: the 25% plastic reduction target, the five approved pathways, and the August 1 ISR plan deadline
• How brands with high-component, multi-SKU packaging — car seats, strollers, gear, furniture — are approaching source reduction planning
• How EPR fees are calculated, what to expect, and how to plan your budget

Who should attend:

Sustainability, packaging, operations, regulatory, legal, and compliance teams at baby brands, and anyone who's been asked "are we covered for EPR?" and wants a real answer.

Who is rePurpose Global:

rePurpose Global takes packaging compliance completely off your plate — from all-state reporting to source reduction strategy — more accurately and faster than any other platform or consultant. One platform. One flat price. Trusted by 100+ brands across North America who'd rather focus on their business than read regulations.