unPacked: California Truth in Labeling

California's Truth in Labeling Law: What You Can (and Can't) Say About Recyclability

SB 343 bans recyclability claims unless your packaging meets strict criteria. That chasing arrows symbol? You can't use it anymore unless at least 60% of California has access to collection & recycling for your specific package format.

In this 60-minute session, we'll cover:

• Understanding the SB 343 law: Contents, Status quo and Enforcement
• Which recyclability claims are now prohibitedThe 60% access threshold and how to prove you meet it
• Design considerations for recyclable packaging
• How to audit your current packaging labels before the deadline
• Real examples of compliant vs. non-compliant labels
• Q&A with Public Policy expert Mark Bescher (Legacy Public Policy)

This applies to any brand selling packaged products in California. If you have the recycling symbol/claim on your packaging or digital platforms (or you intend to add one), you need to attend.

Bring your current packaging labels and questions. We'll help you identify what needs to change.

This applies to any brand selling packaged products in California. If you have the recycling symbol on your packaging, you need to attend.

Bring your current packaging labels and questions. We'll help you identify what needs to change.

Who should attend:

Brand managers, packaging designers, compliance teams, anyone responsible for packaging claims in California.