About this event
If you've tried to decode California's SB 54 source reduction requirements on your own, you're not alone — and you're probably more confused than when you started. The regulation is dense, the guidance is scattered, and the deadline is real. This session exists to make it simple. We'll walk you through what actually matters, what regulators are looking for, and how to get your plan submission-ready before 8/1.
Sell packaged products in California, and haven't locked in your source reduction plan yet? This session is for you.
Come with your current packaging data. Leave with a clear picture of what your plan needs to include, how to build it before 8/1, and what comes next.
Brand managers, packaging designers, sustainability leads, compliance teams, legal and regulatory counsel, marketing leaders responsible for on-pack claims, and anyone navigating multi-state consumer brand communications.
Hosted by
Lowell has built his career translating dense regulations into language people actually understand. After nearly a decade in environmental compliance, including 500+ hours of training delivered across 33 states, he now helps brands navigate the chaos of U.S. Packaging EPR. As Director of Channel Partnerships, his mission is simple: make compliance less intimidating and packaging data more actionable, and prove that the companies that get ahead of regulation will ultimately outperform those chasing deadlines.
Alyssa leads product development at rePurpose Global to help CPG companies take action on circular packaging.
World’s leading Packaging Sustainability and Compliance Platform for Consumer Companies to streamline EPR compliance and make credible sustainability claims.