About this event
Good news: SB 343 has a clear rule. If your packaging shows a recycling symbol — or anything that suggests it's recyclable — 60% of California households need to actually have access to collect and recycle that specific packaging type. Meet that threshold? You're golden. Miss it? Your product could be pulled from shelves. We'll help you figure out exactly where you stand.
If your brand sells packaged products in California and uses any recycling language or imagery (on your pack or online), this session is for you.
Come with your current labels. Leave with a clearer picture of what needs to change and how to do it.
Brand managers, packaging designers, sustainability leads, compliance teams, legal and regulatory counsel, marketing leaders responsible for on-pack claims, and anyone navigating multi-state consumer brand communications.
Hosted by
Lowell has built his career translating dense regulations into language people actually understand. After nearly a decade in environmental compliance, including 500+ hours of training delivered across 33 states, he now helps brands navigate the chaos of U.S. Packaging EPR. As Director of Channel Partnerships, his mission is simple: make compliance less intimidating and packaging data more actionable, and prove that the companies that get ahead of regulation will ultimately outperform those chasing deadlines.
World’s leading Packaging Sustainability and Compliance Platform for Consumer Companies to streamline EPR compliance and make credible sustainability claims.