Apple’s retention messages are live. Here’s what to do now

Apple just made Retention Messaging available in App Store Connect

That means you can now show subscribers a message, and potentially an offer, when they try to cancel their subscription

But what should that message say? Should you offer a discount? And how do you avoid giving one to someone who would have stayed anyway?

We’ve spent the beta working with app developers on exactly these questions. Now we’re opening up the world's biggest data set on Apple's Retention Messaging feature and sharing what we’ve learned

Join us for a live, hands-on session where we’ll:

• Walk through setting up your first retention message in App Store Connect
• Share what we saw in the beta data, including which messages and offers subscribers responded to
• Show examples you can use for inspiration
• Give you a zero-to-one plan for your own app, including what to set up first and what to measure
• Show you what becomes possible with the real-time API and RevenueCat
• Answer your questions live

Come with a subscription app. Leave with a plan for your first retention message

Date and time: November 10th at 1 pm ET/10 am PT/ 7 pm CET