About this event
If you’re working on a subscription app and not thinking about and experimenting with your paywall, you’re doing it wrong. While a great paywall isn’t going to magically make up for a sub-par product, optimizing your paywall and freemium strategy is key to building a great subscription business.
Jake and David will chat for a bit, then take questions from the audience.
Topics we’ll cover:
- The best content to paywall
- How to effectively test pricing
- Paywall design best practices
- Writing copy that sells
- When to prioritize annual subscription plans over monthly plans
- How to offer discounts to low-intent users
- The best times to show your paywall
Can't join but want the recording? Make sure to register anyway to be on the list to receive it.
Hosted by
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Team member
David Barnard Growth Advocate @ RevenueCatT
David has been working on apps since the very beginning, founding his company, Contrast, in 2008. After launching 20+ apps, and selling 3 of them, David now works as Growth Advocate at RevenueCat, helping developers build, analyze, and grow their subscription app businesses.
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Guest speaker
Jake Mor Cofounder & CEO @ SuperwallG
Jake is Cofounder and CEO at Superwall — an iOS SDK that enables you to remotely update and test every aspect of your paywall. Prior to founding Superwall, Jake created an app called FitnessAI and scaled it to over $2.5M in ARR.
RevenueCat
In-App Subscriptions Made EasyRevenueCat makes it easy to build, analyze, and grow in-app purchases and subscriptions on iOS, Android, and the web – no server code required.
