How the Sports Industry Uses Artificial Intelligence in 2025: AI-Powered Fan Experiences & Franchise Operations

Wednesday, February 19 | 12:30 PM ET

How the Sports Industry Uses Artificial Intelligence in 2025:

AI-Powered Fan Experiences & Franchise Operations

What we will discuss:

• AI-driven, hyper-personalized content to fuel fandom
• Enhanced in-venue experiences, including interactive digital assistants
• Statistics generation, analysis and predictive analytics
• Other current and future applications

Who should attend:

• Teams and league representative working with AI or looking to learn more
• Venue operators working with AI or looking to learn more
• Sports tech companies offering AI solutions to teams and leagues
• Anyone else interested in learning more about how sports professionals are using AI for operations and enhanced fan experiences

Interested in the series? Be sure to check out our upcoming episodes on "How the Sports Industry Uses Artificial Intelligence in 2025"

• April 9: Using AI to Create and Distribute Digital Content, register here
• June 25: Beyond One Size Fits All - AI-Driven Sponsorship, Monetization and Marketing, register here

Featured Speakers (Additional to be Announced)

Sumit Arora leads business analytics, strategy and innovation across MLSE’s business operations supporting our teams and venues. Sumit also leads MLSE’s esports programs including business operations for the NBA 2K League Raptors Uprising, and new business ventures such as MLSE’s Future of Sport Lab incubator.

Behshad Behzadi is Chief Product, Technology and AI Officer at Sportradar, a leading global sports technology company creating immersive experiences for sports fans and bettors. At Sportradar, Behshad leverages over 20 years of expertise in Applied AI to transform the sports technology industry.

Previously, as a distinguished computer scientist, Behshad co-founded groundbreaking technologies at Google, including Google Assistant, Google Lens, Google Smart Display, and Next-Gen Assistant. He also led Google Cloud's Conversational AI and applied Generative AI initiatives as a VP of Engineering.

Behshad holds a PhD in Bioinformatics from Ecole Polytechnique and conducted postdoctoral research at the Max Planck Institute, cementing his reputation as a global technology leader.

Charlie Ebersol is an award-winning television and film producer, turned sports and technology entrepreneur. Ebersol currently serves as the CEO of Infinite Athlete™, the comprehensive and industry-leading platform for sports technology. Infinite Athlete is a single solution from which global leagues, clubs, and teams can improve all aspects of broadcast viewing, athlete performance, fan experience, coaching, and operations to empower a better experience. Infinite Athlete is the parent company for Tempus Ex Machina™, to which Ebersol co-founded in summer 2019, and Biocore. 

Infinite Athlete has expansive partnerships with the National Football League, Chelsea Football Club, Colorado Athletics, Pac-12 Conference, and other premier global sports leagues, as well as gaming companies and content creation platforms such as Twitter, Opendorse and Curastory. 

In his latest television project, Ebersol is an executive producer for The Recruit a #1-rated spy-adventure series for Netflix with season 2 in production. Ebersol is a veteran entrepreneur known for creating innovative businesses and building relationships. In 2019, he co-founded and launched the professional football league, the Alliance of American Football. 

Prior, he created and produced many highly-rated scripted and unscripted television projects across multiple networks like ESPN, CNBC and USA Network. Ebersol directed and produced This Was the XFL and produced Strike Team for ESPN. His most popular television credits include The Profit and West Texas Investors Club (CNBC), The Moment (USA Network) and a social impact project aiming to combat bullying, prejudice, intolerance and hate titled Characters Unite (USA Network). He also produced the documentaries Don't Look Down, about the life of Olympian Shaun White after he won Olympic Gold in 2006, and Tradition Never Graduates, a film about Notre Dame Football. Charlie graduated from the University of Notre Dame  in 2005.  

Ebersol has always been an active Philanthropist, working with many non-profits such as Got Your 6 and former First Lady Michele Obama’s Joining Forces initiative, Charity Water, the National Black Bank Foundation, Special Olympics Connecticut and is a member of Leadership Atlanta’s class of 2023. 

 Son of legendary television executive Dick Ebersol and Emmy-winning actress Susan Saint James, Ebersol is a graduate of Notre Dame University. While studying at Notre Dame, Ebersol created his first documentary entitled Ithuteng: Never Stop Learning in 2006. The film received critical acclaim, winning the Toronto International Film Festival's first OneXOne award and inspired Oprah Winfrey to donate $1.14 million to the Ithuteng Trust School. He produced the documentaries Don't Look Down, about the life of Olympian Shaun White after he won Olympic Gold in 2006, and Tradition Never Graduates, a film about Notre Dame Football.

Registration is free. All registrants will receive a recording of the webinar following the event.

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