About this event
Measurement, where a digital marketer’s work is never done!
Successful ecommerce and retail brands constantly iterate on measurement to gain a more accurate and vivid picture – from campaign and channel performance, to profit, lifetime value and overall business growth.
Measurement is naturally complex – navigating multiple technologies and platform fragmentation, to data privacy, regulation, and stakeholder engagement. Get it right however, and you can become confident in your digital strategy, prove ROI, and unlock new growth opportunities.
This webinar is for mid to senior level digital and ecommerce leaders who want to learn innovative measurement strategies and understand the performance indicators that will help drive growth in 2025 and beyond.
We are joined by:
- Joy Talbot - Senior Director of Economics @ Magic Numbers
- Sam Craggs - Strategic Agency Manager @ Google
- Carl Hutchinson - Performance & Strategy Director @ Summit
Discussion & key takeaways:
- How to find efficiencies and spot new growth opportunities in your performance marketing activity
- How econometric analysis reveals the true impact of your marketing efforts
- How to identify areas where you can save budget with no negative impact
- Understanding the effect of price changes, promotions and sales periods
- Measurement innovation at Google – from first party data integration to the impact of AI
- How to achieve confidence in your budget & convince senior stakeholders
- And much more!
It will be an interactive session with polls, live chat and Q&A to address your challenges.
We’ll distribute the content to all registrants afterwards, so worth signing up even if you can’t make the slot!
Summit
Changemakers in RetailRetail performance marketing specialists.
Paid Media, SEO, Affiliates & Ecommerce Technology for the world’s largest retailers & brands.
For over 20 years we’ve worked with some of Europe’s most successful retailers, make it more likely that people buy from our clients than anyone else.
