Staying Visible In 2026 – Retail SEO in an AI Search Landscape

Search is changing fast and so is the way customers discover, evaluate and choose products.

For digital marketers in retail, the shift towards AI powered search experiences has created both huge opportunity and significant strategic pressure, as the SEO playbook that worked for the past decade is losing its reliability.

In this practical, insight led session, we’ll break down what’s changed, what it means for digital and ecommerce teams, and how retailers can build scalable, future proof organic visibility.

Designed for mid to senior level digital and ecommerce leaders, this webinar blends expert commentary with real-world examples and clear actions you can take back to your teams.

We are joined by

Bryony Rose – Director Enterprise Revenue, Yext

Adam Preston – Head of SEO, Summit

Carl Hutchinson – Strategy & Performance Director, Summit & Productcaster

What you’ll learn

• How search has shifted in the past 24 months and what’s driving it
• The retailer impact behind the key data and market trends
• The frameworks and processes shaping modern organic strategies
• How to scale organic performance efficiently and cut through complexity
• Smarter ways to measure search visibility, category performance and competitor movement

This will be an interactive session with live polls, chat and Q&A.

And if you can’t make it? Register anyway. We’ll send the full recording and content pack to all sign ups after the session.