Food Fraud & Food Authenticity: how to detect and manage in the supply chain

We are pleased to invite you to the AOAC Sub-Saharan Africa Webinar on Food Fraud & Food Authenticity: how to detect and manage in the supply chain.

Food fraud occurs when food are deliberately diluted, mislabelled or misrepresented, tampered with or substituted with another product. This is becoming an epidemic in African urban life. It is a $50 billion annual industry, according to Michigan State University’s Food Fraud Initiative – and you’re probably eating some of the evidence! Most of us are still under the impression that our food is sacrosanct and that we would immediately be able to detect any ingredient or product that is not the ‘real thing’. The Anti-Counterfeiting Coalition (IACC) has estimated that up to 7% of global trade consists of counterfeit goods

Why should you attend our webinar?

• To gain an understanding of the definitions associated with food fraud such as adulteration and authenticity
• To find out more about the responsibilities for food authenticity and food safety
• To understand the responsibilities of food fraud for the food industry
• To appreciate the increase in consumer awareness of food fraud
• To gain an understanding of the food products most at risk of food fraud
• To find out more about the methods for detecting the unknown

Join us as we navigate the challenges and implications of food fraud and food authenticity within the supply chain.

Our programme lineup includes:

• 15h00 - Welcome & Introduction (Dr Owen Fraser, President of AOAC SSA and Scientist at Nestlé)
• 15h10 - Global Perspective on Food Fraud & Food Authenticity (Prof. Sam Godefroy, University Laval)
• 15h25 - Food Authenticity and management within Africa (Dr Wynand Louw, Afrimets)
• 15h35 - The Regulatory & consumer point of view as it relates to Food Fraud (Ms. Gabrielle Jackson, FACTS)
• 15h45 - Targeted and Non-Targeted Analytical Approaches for Authenticity Testing and for Identification of Food Fraud (Narendra Meruva, Director, Americas Field Marketing, Food & Environmental Markets, Waters)
• 16h00 - Round-table discussion (all speakers)
• 16h30 - Close of event

Not sure about the start time for the webinar in your country of residence? Just click here to convert the time: https://www.thetimezoneconverter.com/

Even if you are unable to attend, remember to register so that you receive a link to the replay of the event.

We look forward to meeting you online!

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